Positioning: The Battle For Your Mind (Summary & Critical Review)
Overview: Al Ries and Jack Trout explain the concept of positioning in marketing. This book shows how to create a unique position in the minds of customers and how to …
Branding
Building A Story Brand Summary And Review
Building A Story Brand by Donald Miller helps businesses bring clarity in their messaging using the power of storytelling and thus allows companies to connect more with their customers. Who should read this …
Brandwashed Summary, Review, Quotes, And Takeaways
In Brandwashed, Martin Lindstrom discusses how the people are brainwashed right from when they are in the womb and how smart marketer use sneaky tactics to persuade us or make us addict so that we spend more money on them.