Blue Ocean Strategy Summary
The “Blue Ocean Strategy” by W. Chan Kim and Renée Mauborgne outlines how businesses can break free from fierce competition by creating new, uncontested market spaces, or “blue oceans.” This …
Marketing
Positioning: The Battle For Your Mind (Summary & Critical Review)
Overview: Al Ries and Jack Trout explain the concept of positioning in marketing. This book shows how to create a unique position in the minds of customers and how to …
Building A Story Brand Summary And Review
Building A Story Brand by Donald Miller helps businesses bring clarity in their messaging using the power of storytelling and thus allows companies to connect more with their customers. Who should read this …
The 1-Page Marketing Plan Summary, Review, And Infographic
In The 1-Page Marketing Plan by Allan Dib, you’ll learn how to turn your cold prospects into customers. And then those customers into a tribe of raving fans using the power of Marketing.
Brandwashed Summary, Review, Quotes, And Takeaways
In Brandwashed, Martin Lindstrom discusses how the people are brainwashed right from when they are in the womb and how smart marketer use sneaky tactics to persuade us or make us addict so that we spend more money on them.
All Marketers Are Liars Summary & Review
All Marketers Are Liars by Seth Godin explains why marketers must be good storytellers. It also teaches why marketers or brands should sell through real stories that people already believe in.