Positioning: The Battle For Your Mind (Summary & Critical Review)
Overview: Al Ries and Jack Trout explain the concept of positioning in marketing. This book shows how to create a unique position in the minds of customers and how to …
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Overview: Al Ries and Jack Trout explain the concept of positioning in marketing. This book shows how to create a unique position in the minds of customers and how to …
Never Split The Difference by Chris Voss is a guide to mastering high-stakes negotiations with practical techniques that anybody can master with practice and apply in real life scenarios. Never …
1-Line Summary: Never Lose A Customer Again by Joey Coleman teaches you how to build a long-term relationship with customers by providing a delightful experience and never losing them. Never …
Building A Story Brand by Donald Miller helps businesses bring clarity in their messaging using the power of storytelling and thus allows companies to connect more with their customers. Who should read this …
1-Line Summary: That Will Never Work by March Randolph discusses the journey of Netflix from selling DVDs on a rental basis to having millions of subscribers on a monthly subscription. …
1-Line Summary: The Almanack Of Naval Ravikant by Eric Jorgenson is a curation of Naval’s wisdom shared over Twitter, Interviews, Blogs, etc., that covers insights about wealth and happiness. Who should read this book? …